The list of renowned mobile real estate partners for Smarter Agent, LLC continues to grow. They are excited to have partnered with Realty World Alliance in their newly released white label mobile real estate application, Home Hunter Mobile, representing the South Central Kansas MLS (SCKMLS), which offers property listings in the South Central Kansas region including:

• Abilene
• Andale
• Andover
• Anthony
• Argonia
• Arkansas City
• Atlanta
• Attica
• Augusta
• Bel Aire
• Belle Plaine
• Bentley
• Benton
• Buhler
• Burden
• Burns
• Burrton
• Caldwell
• Canton
• Cassoday
• Chanute
• Cheney
• Clearwater
• Coffeyville
• Colwich
• Conway Springs
• Derby
• Dexter
• Dodge City
• Douglass
• Durham
• Eastborough
• Edgerton
• El Dorado
• Elbing
• Eureka
• Fall River
• Florence
• Fort Scott
• Fredonia
• Freeport
• Galena
• Garden Plain
• Geneseo
• Goddard
• Goessel
• Halstead
• Harper
• Haven
• Haysville
• Herington
• Hesston
• Hillsboro
• Holton
• Horton
• Howard
• Hutchinson
• Inman
• Junction City
• Kansas City
• Kechi
• Kingman
• La Crosse
• Lakin
• Langdon
• Latham
• Lehigh
• Leon
• Liberal
• Lincolnville
• Lyons
• Maize
• Marion
• Mayfield
• Mcpherson
• Milan
• Milton
• Moline
• Moundridge
• Mount Hope
• Mulvane
• Newton
• North Newton
• Norwich
• Ottawa
• Overland Park
• Oxford
• Ozawkie
• Park City
• Parsons
• Peabody
• Peck
• Phillipsburg
• Potwin
• Pretty Prairie
• Protection
• Richmond
• Rock
• Rose Hill
• Sedgwick
• Severance
• Severy
• South Haven
• Stafford
• Tampa
• Topeka
• Toronto
• Towanda
• Udall
• Valley Center
• Viola
• Wellington
• Whitewater
• Wichita
• Winfield
• Zenda

Each of the white label apps powered by Smarter Agent mobile platform offers brokers-owners a custom-branded mobile real estate application for their brand, as well as free apps to be given to their agents to share with clients. The Coastal Sotheby’s International Realty mobile app can be found in all the major app stores and they will receive an iPad version of their app to share with their clients as well.

All mobile apps powered by Smarter Agent employ the most accurate GPS tools, allowing home intenders the ability to see the most accurate listings of homes in their target locations. This mobile app also integrates a commanding suite of tools including one-click agent contact and social media to mitigate the best results for app users.

Download the Home Hunter Mobile here.

With the addition of each White Label partner, the power and reach of the Smarter Agent real estate listings are expanded exponentially and broker owners enjoy enhanced search results and increased lead potential for their agents and their brand.

About Smarter Agent

Smarter Agent is a location-based application pioneer that has created the first scalable mobile Platform as a Service (PaaS) that enables widespread content distribution to consumers through native apps.Smarter Agent is the most scalable mobile PaaS available today. The platform is the result of over 10 years of R&D focused on the deployment of ubiquitous and location-aware mobile search capabilities.

Offered as a service, the synchronized Smarter Agent mobile application platform offers a native mobile application (“apps”) across mainstream operating systems including iPhone, Android, BlackBerry, Palm, Windows 7.  The integration of SMS/text messaging, QR codes and intra-application features enhance discovery and viral distribution via social media and traditional channels. As an extension of the mobile platform, Smarter Agent also offers a flexible and highly targeted mobile advertising network for inclusion of 3rd party ads and branding

About Realty World Alliance

In 1999, this company was known as Alliance Marketing Group.  It was started as a company specializing in New Home Subdivisions.  Helping developers Find, Create, and Market subdivisions.  Some they revitalized, others they started with raw dirt and assisted in purchase, planning, attracting builders, and selling homes to the public.  The change was started with Greg Fox (broker/owner), and soon had 7 agents and as many developments. 

They continue to grow under the Realty World Alliance umbrella.

# # #

With that in mind, we were curious to see what a real estate agent feels about the mobile real estate trend.

We spoke with Nicole Beauchamp, an agent with Warburg Realty in NYC. In the industry for a little more than eight years, she has watched the dawn and rise of mobile real estate, along with other recent trends. Here’s her take:

SA – What technology advances have you seen make a difference for RE in your tenure?

NB – Connectivity- and by this I don’t necessarily mean social media, but the proliferation of cell phones and mobile internet access. Everyone seems to be much more connected these days, which can be both a good and a bad thing.

When I first started selling real estate, some of my colleagues at the time wondered why I had a device where I could receive email when not at a computer. Today it is pretty rare for me to encounter anyone without a smart phone or regular access to their emails – both colleagues and consumers alike.

Generally, all of this connectivity and its effects are both good and bad. It can make communications faster and transactions run much more smoothly, provided everyone is communicating. However, when everyone (in the loop) isn’t communicating, it can feel like a log jam, which can be amplified because we have all grown used to a specific meter to our engagements and connections.

SA – How does mobile deviate/stand out from other technological advances in real estate that you’ve seen?

NB – Mobile (for real estate) just seems to make sense. So much of our lives are lived away from our homes and offices- the lines are definitely blurred. I’ve seen the shifts with consumers I have worked with, my family and friends as well as myself. I rarely leave my home, whether I am working or not, without my smart phones or my iPad. It is at times astounding how often I will use my iPad to do something even when I have the option to use a computer.

During RE Bar Camp and Inman Connect in New York this January, I ran my business from my iPad, iPhone and Blackberry for the entire week, all of which fit in my handbag- truly extraordinary! I have seen texting become a major way people communicate (whether we like it or not)-because of the ease of use and cost, as well as seemingly being less intrusive than phone calls.

Because we, in a very real sense, carry our lives in our pockets, the trend in using location-based services and mobile marketing makes sense. How often have I been in an area and wondered what great restaurant is nearby? The same seems to be true of real estate clients.

SA – What would you say to an agent that was on the fence about mobile and Smarter Agent?

NB – I would say to look around you and observe what is going on in your environment, ask your current and past clients and customers what their feelings are. Notice how people are interacting with businesses and services. As agents we are hired to help someone find a home, and should utilize the tools to streamline the process.

Real estate applications are very much part of every day real estate transactions, whether your brand has taken the step towards mobilizing your real estate brand or not. Are you ready to take advantage of the benefits that real estate applications add to your ability to build brand awareness and streamline your transactions? The time for mobile real estate is now.

Nicole Beauchamp is a sales agent with Warburg Realty in New York City. Learn more about her real estate business through the following links:

www.nikkisellsnyc.com  

www.yournycrealestateresource.com

www.nicolebeauchamp.info  ,or www.nicolebeauchamp.com

One of things that Smarter Agent prides itself on is giving real estate agents and brokers a real estate tool that allows them to do just that; drive local awareness and prospects to their brand. This is especially true if an agency has a more narrow geographical presence rather than regional or even national – although Smarter Agent does provide solutions for national or even international real estate brands as well.

Since mobile marketing is a newer tool for many businesses, it’s important that real estate brands claim their place in the mobile real estate arena now to best their competitors. According to recent Google mobile statistics, “40% of all mobile searches coming to Google are local in nature at this point, which continues to trend upward” and that “the proximity of a local business to a user’s location will become a targeting variable when serving ads to mobile users.”

As per an SRI Services article, 71% of the e-business managers don’t have the experience and skills to do their own localized mobile marketing.” SRI suggests finding a Mobile Marketing Consultant that works with a geo-targeted mobile marketing platform.

Did we mention we own the patent for mobile location-triggered searching?

Smarter Agent acts as your real estate brand’s mobile marketing consultant, providing the mobile marketing tools and expertise that you need to get ahead of the game. The best thing about it is that not only can we build mobile solutions for any-sized franchise, but also for individual agents. It is a great way for agents to differentiate themselves and capture a larger market share.

With a Smarter Agent branded real estate app you get your own unique text code to put on all of your marketing materials. For example, Text YOURCODE to 87778 to View all homes for Sale!. Another thing that is great is that we use the full IDX feed from the agent or broker’s MLS and ALL calls go back to the realtor, regardless of who listed the property! So ALL local listings, all calls go back to the local realtor, regardless of who the original listing agent happens to be.

As a real estate agent or broker, your business has always been “local”. That doesn’t have to change when you take your brand mobile. In fact, with a real estate application from Smarter Agent, your clients will enjoy the most targeted and accurate local home search tools available in the industry, which means their home searches and consequently, your transactions, will move faster. Is your real estate brand mobile?

~ Michael Mercer, Account Manager

The growing list of renowned mobile real estate partners for Smarter Agent, LLC continues to develop. They are proud to have partnered with Coastal Sotheby’s International Realty in their white label mobile real estate application, SIR Mobile, representing the Regional MLS, RMLS_FL, which covers the Indian River to Miami-Dade area including these neighborhoods:

• Hobe Sound, FL
• Juno Beach, FL
• Jupiter, FL
• Jupiter Inlet Colony, FL
• North Palm Beach, FL
• Palm Beach Gardens, FL
• Tequesta, FL
• Wellington, FL
• West Palm Beach, FL

All white label apps powered by Smarter Agent mobile application offers brokers a custom-branded mobile real estate application for their brand, as well as 500 free apps to be given to their agents to share with clients. The Coastal Sotheby’s International Realty mobile app can be found in all the major app stores and they will receive an iPad version of their app to share with their clients as well.

All mobile apps powered by Smarter Agent employ the most accurate GPS tools, allowing home intenders the ability to see the most accurate listings of homes in their target locations. This mobile app also integrates a commanding suite of tools including one-click agent contact and social media to mitigate the best results for app users.

Download the SIR Mobile Application here .

With each White Label partner, the power and reach of the Smarter Agent listings are expanded and broker owners see the positive results in increased lead potential for their agents and their brand.

About Smarter Agent

Smarter Agent is a location-based application pioneer that has created the first scalable mobile Platform as a Service (PaaS) that enables widespread content distribution to consumers through native apps.Smarter Agent is the most scalable mobile PaaS available today. The platform is the result of over 10 years of R&D focused on the deployment of ubiquitous and location-aware mobile search capabilities.

Offered as a service, the synchronized Smarter Agent mobile application platform offers a native mobile application (“apps”) across mainstream operating systems including iPhone, Android, BlackBerry, Palm, Windows 7.  The integration of SMS/text messaging, QR codes and intra-application features enhance discovery and viral distribution via social media and traditional channels. As an extension of the mobile platform, Smarter Agent also offers a flexible and highly targeted mobile advertising network for inclusion of 3rd party ads and branding

About Coastal Sotheby’s International Realty

A boutique real estate firm based in Palm Beach Gardens Florida dedicated to providing expertise and exceptional service to buyers and sellers of the finest luxury real estate and waterfront properties in Northern Palm Beach County and the Treasure Coast.

They deliver unrivaled experience, enormous resources and specialized market knowledge to deliver the results that will exceed your expectations. As an affiliate of Sotheby’s International Realty, the world’s preeminent luxury real estate brand, we are firmly committed to setting the ultimate standard of excellence within the luxury real estate market.

In a recent article from BerryTorch.org titled “Top Business Applications for the Blackberry Torch”, Real Estate by Smarter Agent again shines at the top of the mobile real estate application lists…

Read the entire article here.

From the article:

“Sotheby’s International Realty is looking to encourage affluent consumers to browse through its housing listings with a new location-based iPad application.

A sister organization of the famed auction house, Sotheby’s International Realty is using the iPad’s canvas to display maps, large images, local surroundings and payment and tax information for its U.S. listings. The app was created in partnership with Smarter Agent and is available to download for free in Apple’s App Store.

‘Everything we do is about consistent branding and quality representation of the product we are behind and that is the beautiful properties that we represent,’ said John Passerini, vice president of interactive marketing at Sotheby’s International Reality, New York.

‘So, the iPad is a natural extension for any marketer and it lends itself very well to a luxury marketer, in particular,’ he said.”

Read the complete article here.

Contact Person: Tracie Close, Online Marketing Manager
Company Name: Smarter Agent, LLC
Telephone Number: 856-614-5468
Fax Number: 972-215-0236
Email Address: tclose@smarteragent.com

Web site address: http://www.smarteragent.com

Smarter Agent Announces Two New MLS to their Mobile Real Estate Application

Camden, NJ. February 7, 2012 — Smarter Agent, the leading mobile real estate application in the US announced today the addition of 2 Real Estate Multiple Listing Services, MLSs, to their real estate mobile application listings.

Smarter Agent continues to lead the industry in property listings pulled directly from the MLS members in its award winning mobile platform. They maintain their position as the leader in mobile real estate search with the most  reliable source of new home listing for consumers. 

The newest additions to the Smarter Agent MLS are:

Kanawha Valley Board of Realtors MLS (kvbor_wv) – West Virgina

Eastern Kentucky Association of Realtors MLS (ekar_ky)  – Kentucky

The Smarter Agent mobile application offers the most accurate GPS tools, allowing home intenders the ability to see the most accurate listings of homes in their target locations. This mobile app also integrates a commanding suite of tools including one-click agent contact and social media to mitigate the best results for app users. Download the Smarter Agent Mobile Application here (http://bit.ly/pQTSdU) The addition of twenty extensive MLS to their listings only further enhances the Smarter Agent applications intrinsic value to home buyers.

About Smarter Agent

Smarter Agent is a location-based application pioneer that has created the first scalable mobile Platform as a Service (PaaS) that enables widespread content distribution to consumers through native apps.Smarter Agent is the most scalable mobile PaaS available today. The platform is the result of over 10 years of R&D focused on the deployment of ubiquitous and location-aware mobile search capabilities.

Offered as a service, the synchronized Smarter Agent mobile application platform offers a native mobile application (“apps”) across mainstream operating systems including iPhone, Android, BlackBerry, Palm, Windows 7.  The integration of SMS/text messaging, QR codes and intra-application features enhance discovery and viral distribution via social media and traditional channels. As an extension of the mobile platform, Smarter Agent also offers a flexible and highly targeted mobile advertising network for inclusion of 3rd party ads and branding

Contact Person: Tracie Close, Online Marketing Manager
Company Name: Smarter Agent, LLC
Telephone Number: 856-614-5468
Fax Number: 972-215-0236
Email Address: tclose@smarteragent.com

Web site address: http://www.smarteragent.com

Smarter Agent Adds White Label Mobile App Partner, Russell & Jeffcoat, to their Growing List of Realty Partners

Camden, NJ. February 9, 2012 — Smarter Agent, the leading mobile real estate application in the US announced today the new White Label partnership with Russell & Jeffcoat Real Estate.

The growing list of renowned mobile real estate partners for Smarter Agent, LLC is growing. They are proud to have partnered with Russell Jeffcoat in their white label mobile real estate application, Russell & Jeffcoat Mobile, representing the Consolidated Multiple Listing Service and the Sumter Board of Realtors MLS in the Columbia, South Carolina area including these neighborhoods:

All white label apps powered by Smarter Agent mobile application offers brokers a custom-branded mobile real estate application for their brand, as well as 500 free apps to be given to their agents to share with clients. The Russell Jeffcoat mobile app can be found in all the major app stores and they will receive an iPad version of their app to share with their clients as well.

All mobile apps powered by Smarter Agent employ the most accurate GPS tools, allowing home intenders the ability to see the most accurate listings of homes in their target locations. This mobile app also integrates a commanding suite of tools including one-click agent contact and social media to mitigate the best results for app users.

Download the Russell Jeffcoat Mobile Application here .

With each White Label partner, the power and reach of the Smarter Agent listings are expanded and broker owners see the positive results in increased lead potential for their agents and their brand.

About Smarter Agent

Smarter Agent is a location-based application pioneer that has created the first scalable mobile Platform as a Service (PaaS) that enables widespread content distribution to consumers through native apps.Smarter Agent is the most scalable mobile PaaS available today. The platform is the result of over 10 years of R&D focused on the deployment of ubiquitous and location-aware mobile search capabilities.

Offered as a service, the synchronized Smarter Agent mobile application platform offers a native mobile application (“apps”) across mainstream operating systems including iPhone, Android, BlackBerry, Palm, Windows 7.  The integration of SMS/text messaging, QR codes and intra-application features enhance discovery and viral distribution via social media and traditional channels. As an extension of the mobile platform, Smarter Agent also offers a flexible and highly targeted mobile advertising network for inclusion of 3rd party ads and branding

About Russel & Jeffcoat Mobile

Russell & Jeffcoat Mobile brings the most accurate and up-to-date real estate information right to your phone! With R&J Mobile, you have access to all homes for sale and MLS listings throughout the Columbia South Carolina area.

Use Russell & Jeffcoat Mobile anytime, anywhere to pull up homes for sale around you using the GPS search, or find homes based on address, city or zip code. R&J Mobile will show you all the details you want to know about a property, including price, square footage, estimated mortgage, taxes, features, descriptions, pictures, maps and more! Save your favorite homes to view later. You can also text or email homes to your family and friends.

 # # #

“All listing syndicators have one thing in common: They act as middlemen and post our valuable listing data alongside the contact information of other agents and brokers who rent ad space on their sites,” Abbott said in the video. “Usually, they do this with our permission, while claiming that exposure of our listings in any way on the Internet is a good thing. Time and results prove that it is absolutely not.”

He adds that neither the home buyer nor the home seller is “remotely well served by listing syndicators.” And he goes on to call Trulia, Zillow and Realtor.com “slick advertising platforms” which use “fear and peer pressure” to sign costly long-term contracts for lead generation services.

Abbott’s comments go a step further than remarks that Redfin CEO Glenn Kelman made last October in which he said media sites such as Trulia and Zillow would “enslave” real estate brokerages if the brokers didn’t find ways to innovate.

Zillow CEO Spencer Rascoff is now jumping into the fray, posting a detailed commentary about listings syndication on the company’s blog. Rascoff’s point is that the real estate business has changed, allowing brokerages to “strategically” post their listings in the most effective (and biggest) channels.

“Strategic Distribution is an important part of a broker’s marketing strategy. It is very important for brokers to put their listings where buyers will find them — this is critical for agent recruitment and retention, and to help sell clients’ houses,” he writes. “It is for these reasons that nearly every major brokerage in the country has chosen to put their listings onto Zillow.”

Rascoff’s remarks were backed up by Jay Thompson who writes under the blog “The Phoenix Real Estate Guy.”

Interestingly, the debate is similar to what occurred in the travel business (a sector Zillow executives know very well given their Expedia roots) where airlines debated whether it made sense to have airfares posted on sites such as Kayak, Orbitz and Expedia. (To this day, airlines such as Southwest have chosen not to play ball with the “syndicators.”)

Here are Abbott’s remarks in which he sounds off on a number of topics, claiming that the online real estate services are engaged in theft of intellectual property and force home shoppers to sift through thousands of “bogus postings” and redundant advertising.”

“We demand … that any marketing plan produce tangible results, not meaningless hits in cyberspace,” he says.

Link to original article HERE.

The Ultimate in Customized Real Estate Apps With a mobile solution from Smarter Agent you get the best of the best… The Most Accurate and Up-to-Date Listing Information. An App that Reflects Your Brand. Free for all Your Clients to use. Your App. All Leads Go to You. GPS-Powered. Enable your clients to search and discover all homes near them. An App for Every Device on Every Carrier. Built to Maximize Every Mobile Device. Easy to Market, Easy to Distribute, Easy to Share. Award-Winning. Top-Rated. Detailed Analytics to Manage Your Clients. Seamlessly Integrates with Your Existing Channels. Pioneers, Innovators Since 1999.

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