Real Estate Partner Sotheby’s International Realty Brand Debuts iPad Application

FOR IMMEDIATE RELEASE

Sotheby’s International Realty Brand Debuts iPad Application

PARSIPPANY, N.J. (March 1, 2012) – Sotheby’s International Realty Affiliates LLC today announced it has launched its iPad® application, which can be downloaded from Apple’s App Store. 

The Sotheby’s International Realty® iPad app features include 40 points of interest based on the property location, one-click-contact to a Sotheby’s International Realty broker or agent, the ability to save home search information for future use, a dynamic map feature displaying all available homes for sale or rent based on a user’s location or interested city/neighborhood and high-quality photography.

“As the iPad becomes increasingly engrained in the fabric of a consumer’s daily life, we recognized the importance of ensuring that the Sotheby’s International Realty brand is represented there,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC.  “The iPad is unique in its ability to showcase outstanding photography, making it an ideal platform to market the fine properties our network represents.  It also enables us to promote the distinctive lifestyle elements of a property.”

The Sotheby’s International Realty brand is the only network that currently allows users to search for property listings worldwide on a mobile device.  And, according to Google, one in five luxury real estate searches happen on a mobile device. 

“It was of paramount importance that we ensure the Sotheby’s International Realty brand is consistently presented across all mobile devices, and that is what a consumer will find regardless of which they use to search our inventory,” said Purvey.  “Our iPad app is one part of an integrated marketing strategy that offers consumers a consistent overall experience of our brand.  Now in addition to our iPhone, Android and BlackBerry application that consumers can use on their smart phones to search for homes, they can search on their iPad, too.”

The Sotheby’s International Realty network currently has nearly 12,000 sales associates located in approximately 590 offices in 44 countries and territories worldwide. 

About Sotheby’s International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house.  The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.

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