The battle over online real estate listings is starting to heat up again. Jim Abbott, president of the Abbott Realty Group and a 20-year real estate veteran in San Diego, recently announced plans to pull listings from Trulia, Realtor.com, Zillow and other online real estate sites. In a YouTube video announcing the plan (posted below),…
READAfter listening more to this aggregator debate I still need a few answers, and thanks Victor Lund at Wave and others that added insight. My general feeling is that franchisors and market leading broker-owners should not send listings to aggregator sites. But I do see the reasons mentioned that brokers that can’t market their own…
READAs we reflect on the end of the 2011, the big news in real estate was Brookfield’s acquisition of the Prudential real estate franchise and relocation division stands out to me. Brookfield paid $110-$135 million according to news reports. Brookfield now franchises EVERY Prudential brokerage office, including about 50,000 agents that work for those…
READI was talking with an agent today about mobile at the Triple Play Expo. He made the point that Zillow has built a better “mousetrap.” So, why not push his clients to them and have those same clients call him back. The issue is there is no better mousetrap than brand loyalty. That brand is…
READI want to start by commending Edina Realty for pulling their listings from Trulia, Zillow and Realtor.com. It is a smart and brave move for companies like them who want to control their brand and own their own leads, without having to pay a 3rd party for the privilege. I think every real estate agent,…
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