It’s all in the numbers-there is more to it than just SEO

In case you haven’t noticed people are using their mobile devices more and more.  It’s really all in the numbers, but unfortunately not everyone sees trends and makes the right adjustments.

Research shows people are using mobile devices more than a desktop/laptop to get information they are looking for.  In fact, according to a recent article from comScoremobile apps accounted for more than half of all digital media time spent in May, coming in at 51%.’

This report comes right on the heels of a REALTOR® tech survey from NAR.  According to their report, which was produced by the Center for REALTOR® Technology, 72% of agents are not happy with the amount of web leads received and 64% of brokers are not happy with amount of web leads received!

We all know that doing the same thing over and over, while expecting different results, is well…not really the best practice.  While SEO is certainly important for your website, giving home buyers the best user experience to get information from their mobile devices is something you need to consider.   A recent article from the online analytics firm Flurry says native apps ‘continue to dominate’ when compared to mobile web.

Smarter Agent Mobile now powers thousands of mobile apps including those for some of the largest brokerages in the country.  However even after removing the statistics from our largest partners, we still see that our White Label Broker apps averaged over 100 email leads and around 40 phone call leads in the month of May 2014.  So it’s really about giving your clients a tool they want to use – or they will probably find it from someone else – and keep you ahead of this current trend.  Once Your app is on their device, (iPhone, iPad or Android device) they will not need any other real estate app.

Are you ready to get started with your own mobile app?  It really is easier than you think, and we have options that can benefit every agent in your company.

~Larry Davis
Sales Executive, Smarter Agent

 

 

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