125 downloads and counting…..
Meet Laurie Curran
We recently caught up with associate real estate broker Laurie Curran to talk to her about her local real estate market and her bustling business with Prudential Fox & Roach, Realtors. With more than 13 years in the business, she has seen the ups and downs in the market and helped countless buyers and sellers.
When we say we caught up with Laurie, we’re being serious. This real estate veteran is extremely busy helping clients navigate today’s market. Covering the Greater Philadelphia area, on any given day you might find her doing a final walk through in Western Montgomery and showing property in North Chester.
Helping buyers and sellers realize their dreams is what Laurie told us she loves most about her work. Whether it’s helping first time home buyers purchase their very first home, or helping clients transition from their current home into a smaller one, she says it’s gratifying to serve them.
What’s different about today’s market Laurie told us is the pace at which things move. Buyers and sellers need to act fast to get the property they want. A delay in making a decision could mean they miss out. She’s says she’s seeing much more activity with multiple offers for the first time in many years.
Part of what helps Laurie help her clients is being able to provide them with the latest real estate information. One of the ways she does this is by sharing her branded version of the Prudential, Fox & Roach, Realtors mobile app. Laurie says the app is “a great tool for people to become educated on the market as far as what’s available, pricing, etc.” According to Laurie today’s buyers, especially “Gen-Yers” are “thirsty for information via technology.”
We think Laurie is on to something. Since the launch of the PFR mobile app, Laurie has had more than 125 downloads of her own branded app! That means 125 clients and potential clients have had access to all the latest real estate information directly from the MLS. When asked how she was successful sharing the app, Laurie told us she shared the link via her Facebook page, an email to her clients and by including it in her email signature. She also followed up with those whom she shared it with to make sure they understood how to use it and all its great features. We were impressed by Laurie’s follow-through. It’s probably why she’s been in business for 13 years, and has a robust referral business from past clients.
She told us the last thing she wanted to mention was that “if any Prudential, Fox & Roach agent has not yet downloaded the app themselves to do so NOW! Become familiar with it and be the source of knowledge for your clients. It’s just another thing in our “toolbox” that makes PFR the best!”
Have a real estate success story using your mobile app you’d like to share? Email it to Teryll Hopper at firstname.lastname@example.org.