It’s no longer a nice-to-have, but is expected, Lynch explained. My 30-40 year old clients are eating it alive!”

California Broker embraces tech and coaches agents to reach more clients in less time

With a background in electrical engineering, it is no surprise that Frank Lynch, CFO and business coach at All California Brokerage Inc., is training his 200+ agents to embrace tech and “step into the 22nd Century” with their Smarter Agent powered apps—especially at open houses. “I recently had a couple come up to me and…

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App gives sales boost to a busy broker and his agents on the West Coast

Having started out as contractors, Ken Rhine broker/owner of Quality First Real Estate, and his wife Tina have literally built their business from the ground up. Ken oversaw the crews in the field while Tina ran the office and pulled permits. It’s no surprise that today this industrious duo now has over 50 agents in…

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Your app now has Timeline. Here’s what it can do for you.

Our beta reviewers are in love with the latest update to their apps – TIMELINE. Your Timeline is now live in your app as well! Timeline acts as a live look at your users’ app activity. It gives you insight into who your users are, what they’re searching for, and which properties earned their “save.”…

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What our partnership with KW means for you (and us)

Keller Williams (KW) became Smarter Agent’s sole shareholder by purchasing stock held by several of our private equity investors.   As shared with Inman News, KW had several objectives. One interesting objective is KW did not want another technology firm to acquire Smarter Agent. We’re flattered!  We currently support mobile products for KW and 300…

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Real estate brokers and agents can now engage with mobile app users by surfing a MobiBoard

Smarter Agent is proud to announce the launch of MobiBoard today. MobiBoard is an analytics and customer insight tool for real estate brokers and their agents focused on mobile app usage data. Realty apps in Apple’s App Store and the Google Play store are where home sellers and buyers spend the most time and are…

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real estate marketing ROI around tax season

It’s tax season and it’s time to check if it all adds up!

Did you have the right real estate marketing ROI in 2016? Tax season may not be fun but it’s the perfect time to assess the Return On Investment (ROI) on your marketing efforts from 2016. This year, get a head start on maximizing your real estate marketing ROI by leveraging the most effective marketing channel…

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buying homes in the spring and finding an agent

It’s almost springtime and leads are in the air!

Are you ready for the spring house hunting season? Don’t miss out on any more springtime leads by putting your brokerage in the app stores! If you don’t have a real estate app in Google Play and the App Store already, now is the time to get one. As mobile home-search traffic picks up this…

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Broker Profile: Coco, Early & Associates

Recently our client, Coco, Early & Associates tripled their app user base using a brand of particularly innovative local marketing. We now want to share it with you to inspire you to host similar marketing efforts in your area and get even more out of your app! The Massachusetts based brokerage hosted a movie screening of Disney’s…

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how to reach home buyers in the winter and spring

Welcome to your new source of 2017 referrals!

It’s a home search app for 2017 prospects and past clients! As the new year begins and mobile home-search traffic picks back up, you want to be as accessible to clients as possible. Share your new app with existing as well as prospective clients. It’s an entirely new way for them to engage with your brand…

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happy holidays from smarter agent mobile

Unwrap our holiday gift early this year!

Brokers, make 2017 your best year ever with a locally branded app in Google Play and iTunes! Get the power of Apple and Google behind you next year by placing your brokerage right in their app stores. Not only does this demonstrate that your brand is one to be reckoned with but it tells clients…

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