2013 Nationwide Open House Weekend is this Sat & Sun!

Some naysayers are saying that the open house is a thing of the past. But, according to the National Association of REALTORS(R) (NAR), 45 percent of buyers in 2012 reported using open houses to find their home.

In celebration of Nationwide Open House Weekend this Saturday and Sunday, April 20-21, it seems fitting that we share the exciting ways mobile is changing the way that home buyers search and visit open houses and find an agent.

We agree that advertising open houses in the classified section of the local newspaper and expecting home buyers to find you, may just be a thing of the past. With 90%, yes that’s right 9-0, of consumers starting their real estate search online according to NAR, we agree that real estate search has moved to our smartphones and tablets — online is the place to learn/share about homes for sale and open houses.

Today’s real estate consumers want to search properties and find open houses online. Gone are the days of printing listings from the MLS and having home buyers shuffle through stacks of paper to decide which homes they are interested in seeing.

As we prepare to celebrate National Open House Weekend, we ask you to imagine this…..

Your potential clients use a custom mobile app to search listings in their preferred neighborhoods. Once they’ve found a list of properties, they filter that list to see which ones will be “open” when they plan to walk or drive through a neighborhood. Now imagine their excitement when they use their phone or tablet’s native mapping features to get turn-by-turn directions to the potential home of their dreams. Sounds pretty cool, huh?

custom mobile app

Think it sounds futuristic, or too good to be true? It’s not. With the Smarter Agent mobile app, custom branded to you and your brokerage, your clients can use mobile to navigate the entire process of searching for their dream home. And since it’s custom branded with your name and contact information, you stay at the top of mind as they conduct their search.

Good luck with your open houses on National Open House Weekend and check back and let us know how it goes.

The Team at Smarter Agent