Agents and Brokers, the Mobile Trend is clear – Are you riding the Wave?

Keep your marketing budget open for a new line item. Mobile marketing is taking nearly every facet of business by storm. Mobile provides unique possibilities for enhancing your brand and building your business like no other channel. With the proliferation of smart phone technology and tablets, consumers and industries alike have adopted them into their everyday lives and practices.

Try these stats on for size, taken from Viral Blog:

5.1 billion people now own a cell phone! So if each person had at least one cell phone and with the world population just short of 7 billion, you do the math.

It takes 90 minutes for the average person to respond to an email versus 90 seconds for text messages. To understand why this is so, consider the fact that text messaging is more associated with mobile devices and email is arguably considered to be the primary form of communication through a PC – although instant messaging has been popular since shortly after the birth of the Internet. The fact remains that people are looking for instant response and instant information, without having to lug around a laptop to the corner gym or when buying a home.

70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month: Same concept as above, only this time someone is acting on the discussion. Imagine exploring the lakeside neighborhood that you find ideal for your next home search. You might have heard about the neighborhood from a friend and decide to search the area using your new smart phone. The great thing is that the vast majority of mobile devices are a better conduit for instant communication. Calling a realtor or sharing the property information with a friend becomes second nature when you are physically there and using a mobile phone or tablet.

9 out of 10 mobile searches result in action, over half leading to purchase. Visualize having your own branded home search app that gives your clients access to all MLS real estate listings. With tools such as Smarter Agent’s mobile IDX solutions for real estate (, you can surely make this statistic a reality for yourself.

So now that you see the trend, you must also anticipate what it means for your real estate business. By prioritizing your real estate marketing budget so that it includes a mobile component , you can be seen as a tech savvy innovator who is ready to reach a new customer base. The real estate industry is an ocean that is rich in information. And in an age of information, don’t you want to be riding the next big wave?

To learn more about how Smarter Agent can make these trends work for you and your real estate business, please feel free to attend one of our upcoming webinars by following this link:

~ Michael Mercer, Account Manager