Average App Downloads Up 28%. Agent and Brokers, Is your Brand Mobile?

According to recent statistics from Neilson, consumer mobile application downloads are up 28%, to 41 apps per consumer. In a recent article from TechCrunch, it’s clear that the popularity of mobile apps continues to rise, boosting app usage across the United States.

iPhone apps, blackberry app, mobile app, IOS app, real estate appWhen you marry these statistics about the rise of mobile app usage to the previously discussed criteria that 50% of consumers in the US age 25-34 have smartphones, an incredible trend begins to emerge.

To compete effectively in your market, your brand needs to be one of the 41 or so mobile applications downloaded by that 50% of the 25-34 age demographic.

So, what does this mean for real estate agents and brokers? Well, interestingly enough, the average age of the first time buyer is 33, which firmly ensconces them in that 50% of the population that is increasingly utilizing mobile applications on a daily basis. Whether someone is actively looking for a home or just curious you want to be available to them when they want to act.

See the opportunity?

It’s the perfect storm of potential reach and targeting for any real estate broker or agent interested in building their brand within their target market using a branded mobile application. Mobile apps have proven to have longevity and proven functionality for brands, and your prospects are using their smartphones to download apps to use in their daily lives.

Still not convinced?

The Smarter Agent real estate application continues to see growth within the real estate industry, having shown more than double the app sessions as of the first quarter of 2012. Agents and brokers around the country are implementing our powerful mobile platform to brand their offices to their local market, drive leads and literally put their real estate listings into the palm of the hands of their clients and prospects.

Are you ready?

~ Tracie Close, Online Marketing Manager

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