Broker Focus: David Hitt and Ronald Shore

At the recent Keller Williams Family Reunion conference in New Orleans, we had the chance to meet with David Hitt and Ronald Shore of Keller Williams Los Feliz. Those who have worked with them speak highly about the level of care and commitment David and Ronald demonstrate at each level of the homebuying process. Their team has long proved their expertise in the luxury home and real estate market and are currently members of the Keller Williams Luxury International Division.

Ronald’s main sales focus is on luxury homes in Los Angeles, West Hollywood, Hollywood Hills, Los Feliz and Beverly Hills. He has served as President of the local Women’s Council of Realtors and as Team Leader/CEO of a Keller Williams office for three years now. Before that, he was in the entertainment business and co-owner of one of Los Angeles’ best-loved bakeries! He and his husband have been together for 21 years and live with their four diabolical dachshunds.

David’s sales focus has been on residential real estate in the San Fernando Valley since 1996 and he has been recognized several times as a top producer. He has his broker license and has served as Office Training Director at Coldwell Banker as well as on the Board of the Los Angeles Gay and Lesbian Chamber of Commerce. He and his husband have been together for 19 years and live with their golden/shepherd mix rescue.

David says the secret to using the app to your best advantage as an agent is to use it as a conversation starter. He says agents should be asking clients how they are searching for homes and then directing them to their branded apps:

“Tell clients that your app is the greatest thing since sliced bread because it really is!”

Read our full interview with David below:

What kind of feedback are you getting from clients?
The experience I can offer you is all positive – we hear lots of great things from clients and we ourselves are great fans of the KW app!

What are your thoughts about your branded app?
What I like is that it’s so easy to use and share with clients. The interface is very user-friendly and I do not recall seeing open house information in any comparable app – that makes for a really handy feature. It’s a  great way for agents to hook buyers, and in particular for people who are relocating we can let them know that this a very useful tool for them to learn more about the area that they are looking to move to.

How are you promoting the app?
We have come to realize that the best way to present the app to clients is simply to start by asking them, “How are you searching for properties?” Say they answer with Zillow or Realtor.com. You can show them your personal app and let them know that it is a better tool for them to use, connected directly to the MLS feed and generating amazing, real-time, up-to-the-minute information. This is a great way to start a conversation with a client and not a lot of agents think to ask them this question. Agents have to start embodying the app and taking it in as a personal benefit, tell clients that your app is the greatest thing since sliced bread because it really is!

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