Brokers, make sure to route clients to your app from your responsive website!

Your clients want a fast and friendly real estate search experience tailored to their personal needs in addition to a great website. That is exactly what a native app gives them!

As your client drives from town to town, on the hunt for their dream home, your search service should be updating as their location does. The user experience in a real estate search app powered by Smarter Agent Mobile does not just map a home search to their specific location. It also allows them to save searches and properties, set up notifications for homes they are very interested in, and use filters to customize the search process to find the perfect listing for them.

A responsive website is certainly part of an effective mobile strategy but it does not allow your clients to create a personalized search profile in the same way as a native app. As a supplement to the strength of an the  display-only website, an app provides a personalized user experience rather than just a generic one. Ultimately this  generates more engagement and loyalty.  An Adobe Digital Index study shows that app usage outstrips website usage by two times in terms of frequency and four times in terms of session length!

If you already have a great responsive website in place, you should ideally be prompting users to download your company branded app especially when they are on a mobile device:

– Smarter Agent Mobile provides an app banner design you can use. It will populate with a link to your app and make it easier for mobile customers to view and download your free app right from your homepage. You can email gomobile@smarteragent.com if you are a broker that already has an app powered by us. If you want to implement your own app banner design, that is also very simple to create. You should also provide links to your mobile engagement page from a main part of your responsive website. We have created promotional graphics available for clients to download for free right here.
– Then, when users access your responsive website, especially from a mobile device, they will be prompted to view your app in the store. You will see a significant upswing in app downloads and consumer engagement!

Bring your app to the forefront of your mobile strategy right alongside your responsive website for great returns on consumer loyalty and engagement! If you don’t already have an app in Google Play and the App Store, contact us today to get one!

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