How to capture the millennial home-buyer market.
Want to attract more millennial buyers? You need to up your app game!
Millennials now form over 50% of first-time home buyers, according to the latest research by Zillow. They are using their smartphones to search for properties, which means in order to meet them right where they shop, your brokerage needs its own native home search app.
Both Smarter Agent Mobile app plans come with apps for your tech-savvy agents!
All interested buyers have to do is:
1. Download your agent’s app
2. Find a listing they like
3. Contact the agent directly through the app
This means all leads for listings within your MLS coverage are routed back to your brokerage, regardless of the listing agent.
Once you have apps for all your agents, have them share the app on their social media and marketing materials. Then sit back and watch millennial clients roll in! Contact us to learn more about the app today!
Mobile tip: Two other great apps your agents can use to advertise listings and attract even more millennial buyers are: Snapchat, with an estimated 150 million daily users, and Instagram, with a whopping 300 million daily active users.