The New Mobile Home Shopper – “An Additional Source of Qualified Leads”

“89% of home shoppers use a mobile search engine … throughout their research.”real estate application


What would you do as a real estate professional to get in front of that percentage of potential clients? Can any marketing tactic you are currenly employing  reach such a high number of customers?

In a recent report, The National Association of Realtors shared significant statistics noting the level of engagement home buyers have with the mobile real estate industry.

Here’s the highlight reel some of the incredible mobile real estate stats they shared:

  • Mobile applications are used by 68% of new home shoppers throughout the home buying process.
  • 47% of first-time home buyers used the Internet to search for a home.
  • 77% of first-time home buyers drove by a home viewed online.
  • Real estate broker related searches on tablets grew 300%.

real estate application statistics

Smarter Agent continues to provide the most accurate, MLS-driven real estate listings to their branded mobile application partners. That means your target market could be accessing your listings, and those of the more than 380 MLS in the continuously growing Smarter Agent database. If they are using your branded real estate app, they are reaching out to you for the properties that interest them, no matter who the listing agent actually is.

Are you ready?