Prudential Fox & Roach Turns Cell Phones Into the Ultimate Real Estate Finder

(Philadelphia, PA)— Prudential Fox & Roach, the #1 Realtor in the Philadelphia region and the #1 single-market Realtor in the nation, announces a new mobile tool to simplify the consumer’s search for real estate. The brokerage is now the first agency in Philadelphia and the surrounding region to offer Homes for Sale, a new patented mobile application powered by Smarter Agent.

Consumers will be able to search almost every listing in Southeastern Pennsylvania, Southern New Jersey and the state of Delaware, using their personal cell phones, whether it is listed by Prudential Fox & Roach or another broker/agent.

By simply accessing the Smarter Agent cell phone application, the GPS technology pinpoints the location of the user and instantly delivers information on almost any home for sale in that market right to the user’s cell phone, iPhone or BlackBerry device. Sale prices, square footage, property features, tax information and even pictures become available in the palm of your hand.

In addition to one-click searching, consumers can also search by city/state, community, zip code or by entering a specific address.

The application also features a “Call to See” button, which connects the consumer to an experienced Prudential Fox & Roach professional who can answer in-depth questions or schedule a tour of the property.

“Smarter Agent is a great mobile solution for real estate search,” said Steve Storti, Senior VP Marketing of Prudential Fox & Roach. “It is far easier to use than other applications and will give the home buyer the ability to get info on the spot while they are driving around.”

The application is available for download from the Prudential Fox & Roach website, There, consumers will find a “Go Mobile” tool which will provide instructions on how to send the application to their personal cell phones. Users simply select their cell phone carrier, the make/model of their cell phone and enter their cell phone number. Instantly, the application is sent via text message and downloaded to the cell phone, in the same way as a ringtone or game.

This makes Smarter Agent the most comprehensive mobile real estate tool in the Philadelphia area, as well as the nation.

Homes for Sale is available on hundreds of cell phone models on AT&T and Sprint as well as the Blackberry devices across all four major carriers and the iPhone. Windows Mobile versions, as well as other devices and major carriers, will be added over the coming months making the application available to all consumers regardless of their cell phone carrier or device.

Homes for Sale is free to download on the iPhone and on BlackBerry devices across all carriers. Nominal monthly carrier charges may apply, dependent on device and carrier, billed directly to your carrier statement similar to a game or ringtone.

Smarter Agent can also be downloaded:
• from a consumer’s cell phone via AT&T’s Media Mall,
• from a consumer’s cell phone via Sprint’s Get New area,
• from the iPhone App Store under Real Estate by Smarter Agent
• from

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About Prudential Fox & Roach, REALTORS®
Prudential Fox & Roach, REALTORS ®, the nation’s fourth largest provider of home services, is an independently owned and operated member of the Prudential Real Estate Affiliate, Inc. and the largest Prudential affiliate in the country. As the Tri-State area’s real estate leader, the company has more than 64 sales locations and 4,000 associates. Through its affiliate, the Trident Group, the company provides one-stop shopping and facilitated services to its clients including mortgage financing and title, property and casualty insurance. Visit our Website at