Sotheby’s uses iPad to Fairly Represent Luxury Real Estate

In a recent post, Sotheby’s announced the release of their iPad real estate application, powered by Smarter Agent.

From the article:

“Sotheby’s International Realty is looking to encourage affluent consumers to browse through its housing listings with a new location-based iPad application.

A sister organization of the famed auction house, Sotheby’s International Realty is using the iPad’s canvas to display maps, large images, local surroundings and payment and tax information for its U.S. listings. The app was created in partnership with Smarter Agent and is available to download for free in Apple’s App Store.

‘Everything we do is about consistent branding and quality representation of the product we are behind and that is the beautiful properties that we represent,’ said John Passerini, vice president of interactive marketing at Sotheby’s International Reality, New York.

‘So, the iPad is a natural extension for any marketer and it lends itself very well to a luxury marketer, in particular,’ he said.”

Read the complete article here.

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