The Time for Mobile Marketing is NOW!
After an unprecedented year in mobile marketing growth, the most innovative mobile real estate companies continue to capitalize by providing innovative mobile MLS search solutions to the real estate industry. Whether you are staying local or moving across the country, branded mobile apps provide the new homebuyer with complete MLS information in the area where they hope to move. Why branded? Unlike many mobile search engines out there, branded search solution gives REALTORS® the ultimate marketing tool to increase brand loyalty.
Potential leads associate all the listings in the MLS with a particular brand, as opposed to an aggregated source. What better way to access this information and build brand loyalty than through a mobile device? According to a Business 2 Community article published by Jichel Stewart, 2011 has seen an astounding increase in mobile activity: “Corporate use of mobile website grew 210 percent in the last 12 months!”
It’s clear that companies have been aggressively marketing in mobile space. Arguably, one of the biggest assets that a REALTOR® has is their website, along with the website’s ability to act as a home search engine for any prospective home buyers.
Take control of 2012 with a branded mobile real estate application to build your brand and increase your lead potential with the easily shared, on-the-go tools they offer.