We’re Not Madmen, but We are Changing the Game in the Mobile Application Industry

Imagine if you will:  men in custom suits and ties, women fashionably dressed in skirt suits and high heels, shined shoes, spotless ties and dresses. Shaking hands, fast-talking business. No, this wasn’t a set built for “Madmen” and the advertising world in the Sixties, but rather the 2011 98th Annual Mortgage Banking Association & Expo at the Hyatt Regency in Chicago.

Smarter Agent’s Adopt-A-Realtor program was our topic at hand, providing loan officers the opportunity to increase leads by advertising their mortgage services to real estate brokers and agents on our mobile application platform. 

Advertising sponsored mobile real estate apps distributed by real estate brokers and agents to their clients and prospects allowing “active movers” to search MLS real estate listings from any mobile device. Once our mobile real estate consumers select a property they would like to see, they simply hit the call button or can email to get more information about the real estate property from their agent.

Mortgage companies also benefit from full screen interstitial advertising with click to call features within our mobile app allowing prospective real estate consumers to speak to loan officers about Mortgage pre-approval, lowest rates available and applying for a mortgage for a new home.

Sponsored mobile applications are distributed by the real estate broker and agents via text code, QR codes, off real estate broker’s website, via email or can be downloaded from any app store. 

Smarter Agent trains the real estate brokers,  their agents as well as the loan officer on how to best utilize the mobile application to generate brand awareness, leads and ultimately, sales.

It’s a win-win situation for everyone!  The Mortgage loan officers strenghthen their relationship with the real estate broker and agents, generating business to business leads AND get real estate consumer leads from our users who are looking for a mortgage for their new home.  Smarter Agent: a game changer for the real estate and mortgage industry!

The Chicago concert sponsored by Radian Mortgage Insurance group was a great way to end a successful show.  Chicago in Chicago!!!  Thanks, Radian.

If you are interested in hearing more about mobile advertising and sponsorship programs with Smarter Agent, email me at mlamm@smarteragent.com.

~Michele Lamm, Smarter Agent

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