How do you think the merger of Zillow and Trulia will impact your business?
40% of respondents to our survey last week found that the merger of Zillow and Trulia will hurt their business. The number one concern is that agents will now need to buy back their leads at a more expensive price, because of the decreased competition.
On a positive note, since you already have your own mobile apps, you already own your own leads at a much more affordable price. Having your own mobile app and marketing channels ensures that you become less dependent on third party aggregators, allows you to control your own leads and puts you ahead of your competition.