Sotheby’s International Realty Brand Puts Luxury Listings at Consumers’ Fingertips with Launch of Mobile Real Estate Application for all Mobile Platforms

PARSIPPANY, N.J., (Dec. 15, 2010) – Sotheby’s International Realty Affiliates LLC today announced the launch of SIR Mobile, a free Sotheby’s International Realty® mobile application that works on standard cell phones and smart phones across all mobile carriers, allowing consumers to view luxury homes for sale in a given market.  The app is available via all carriers on standard cell phones and smart phones including BlackBerry, iPhone, Android and the Palm webOS.

The app uses GPS, when available, to locate the user and display luxury home listings in the immediate geographic area.  Users also can search by a U.S. address, city or zip code to see property details including price, square footage, estimated mortgage, taxes, features, maps and pictures for all homes for sale in a specified area.  Within the next few weeks, SIR Mobile users will be able to search for all homes represented by the brand’s network outside the United States as well.

“With the launch of this app, consumers will have instant access right at their fingertips to detailed information on the fine properties represented by our global network and within the local market, providing our affiliates a powerful tool in each of their areas,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC.

Interesting features include a Refine Search capability that allows users to narrow their search by selecting a price range, property type and number of bedrooms and bathrooms.  If a user has questions or wants a tour of the property, the Call feature connects them to a Sotheby’s International Realty representative.

To download the app, consumers can text SIR to 87778, or click on the SIR Mobile app link found on to send a text message to their phone with a link to download the app.  Those using their smart phone can download the free app directly from the Apple, Blackberry, Android and Palm stores.

The app was created by Smarter Agent, the leading mobile real estate provider in the United States, to create innovative ways for buyers to search for homes and interact with their agents.

The Sotheby’s International Realty® network currently has more than 11,000 sales associates located in approximately 500 offices in 42 countries and territories worldwide.

About Sotheby’s International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house.  The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit