I was talking with an agent today about mobile at the Triple Play Expo. He made the point that Zillow has built a better “mousetrap.” So, why not push his clients to them and have those same clients call him back. The issue is there is no better mousetrap than brand loyalty. That brand is…
READAccording Trulia CEO Pete Flint, 20% to 30% of their traffic is now on a mobile device. That is a nice stat and does continue to show the ever growing importance of mobile in the real estate industry. Here at Smarter Agent, we agree that mobile is a great tool for transaction-ready consumers. We know…
READRecently I put my house on the market. Being a member of the Smarter Agent team, I was excited to see my listing show up in the Smarter Agent mobile app. My house went on the market at 2:19 PM on a Friday and was live in the Smarter Agent mobile app by the time…
READIn a recent interview with Mike Yonker, Vice President of the Digital Agency Rockfish, said it is “essential that brands have a mobile strategy.“ What does that mean to your business? 1.8 billion New phones/tablets are estimated to be shipped this year. Now more than ever people are spending more time using phones and tablets….
READSearching for your new home anytime, anywhere to be has never been easier. Now that tablet computers are in the mix, Smarter Agent and its cascading mobile platform has capitalized on the emergence of not only every mobile phone, but also on tablet devices. Real estate is an information rich industry and people need this…
READAfter examining some of the MLSs that are participating in the free MLS Branded mobile app program, it is apparent that the free mobile app has made an impressive impact on their business. On average, a Smarter Agent MLS mobile app is driving approximately 7,000 searches per month which in turn is leading to about…
READJust returned to the office after the NAR Conference in Anaheim and what a show it was! The Smarter Agent booth had a steady flow of traffic all 4 days and REALTORS® from all over the country are starting to embrace mobile marketing technologies. There certainly is a gap between those who are ahead of…
READEvery time I go to any national REALTORS® event, it always amazes me how busy everyone is. Very rarely do you see someone sitting around bored. You are more likely to see multiple people collapsing from exhaustion. I was speaking with a group from the Young Professionals Network and as we sat and talked, they…
READWhile you concentrate on your business, let us handle you’re mobile technology. Whether you’re a REALTOR® or advertiser looking to reach home buyers, you’ll garner brand awareness and be recognized as a mobile innovator. For example, South Jersey’s Balsley Losco Realty was recognized in last Sunday’s Real Estate Section of the Atlantic City Press. MetLife Home…
READWant your members to thank you for giving them a free mobile solution? Smarter Agent is a free MLS branded mobile solution that you can serve to all of your members on a silver platter! It’s time for giving thanks and what better then to thank your members for all of the support they have…
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